Sa’ad is a maverick. He is a creative with a business mind. With over 30 years of experience in advertising and brand building, Sa’ad started in Singapore and had a brief stint in Jakarta before finally settling down in Malaysia to be a business partner of a boutique creative shop. After eight successful years, TBWA - a global advertising network - acquired the company where he became Managing Director, Group Chief Creative Officer and ultimately Chairman. The multiple award winner is passionate when it comes to building local, challenger and startup brands.

MY SESSION