We understand the challenges that startups face.
We are entrepreneurs ourselves with a combined six decades of experience within the creative, branding and marketing industries. We are here to help!
Sa’ad Hussein
Sa’ad is a maverick. He is a creative with a business mind. With over 30 years of experience in advertising and brand building, Sa’ad started in Singapore and had a brief stint in Jakarta before finally settling down in Malaysia to be a business partner of a boutique creative shop. After eight successful years, TBWA - a global advertising network - acquired the company where he became Managing Director, Group Chief Creative Officer and ultimately Chairman. The multiple award winner is passionate when it comes to building local, challenger and startup brands.
Edmund Choe
Edmund started his career as a graphic designer and moved up the ranks to be one of the most awarded creative directors in Asia. He has mentored many creative directors over the years, some of whom have gone on to be internationally acclaimed ECDs and CCOs; earning him the industry nickname of the BUDDHA. He has over 25 years of experience and has held many senior creative and leadership roles in various advertising powerhouses including Ogilvy, Saatchi & Saatchi and TBWA, where he was Chief Creative Officer for Greater China and South East Asia.
Hardesh Singh
Hardesh founded one of the earliest vertically integrated digital media companies in Malaysia, owning digital assets across video, websites and social media, complemented by one of the first digital agencies in the country. He holds a Masters in Sustainable Development Management at the Jeffrey Sachs Centre on Sustainable Development, where he is now pursuing his PhD.