Xin-Ci Chin is the Head of Marketing at StoreHub, the omnichannel operating system that powers over 13,000 retail and restaurant businesses across Southeast Asia. Prior to StoreHub, Xin-Ci cofounded Watch Over Me, a personal safety service used by over 300,000 women in 100+ countries, which was acquired by Carousell in 2016. Throughout her marketing career spanning over 10 years, she has also served as a strategic marketing advisor and digital marketing specialist, consulting for companies across a variety of industries. In addition to her role at StoreHub, Xin-Ci is also the instructor of an online digital marketing course at Next Academy.

As StoreHub’s Head of Marketing, Xin-Ci leads a team of over 20 performance marketers, content creators and acquisition specialists in Bangkok and Kuala Lumpur. 

MY SESSION