Edmund started his career as a graphic designer and moved up the ranks to be one of the most awarded creative directors in Asia. He has mentored many creative directors over the years, some of whom have gone on to be internationally acclaimed ECDs and CCOs; earning him the industry nickname of the BUDDHA. He has over 25 years of experience and has held many senior creative and leadership roles in various advertising powerhouses including Ogilvy, Saatchi & Saatchi and TBWA, where he was Chief Creative Officer for Greater China and Southeast Asia.

MY SESSION