Don’t be the hero; be the set – on the art of creating a customer-first product
Magazine covers, 40-under-40 lists, unicorn startups, apps of the month.
Championing a one-of-a-kind product that is the latest must-buy item that catapults founders and brands into stardom comes with bragging rights. However, with it comes the expectation of aiming to woo the wider public in an attempt to be “unique” and different. This steers founders away from its product purpose and forget who they aimed to serve in the first place, which can result in unfavourable backlash.
Think of some of the most successful (and profitable) technologies and services that have managed to become normal, mundane, often even invisible: electricity, Google, running water.
Many great products don’t hero; they just help users become better versions of themselves. In this session, we’ll explore product development approaches and customer-first strategies through a combination of case studies and interactive exercises.
