Actually kan, what is your story?
You probably know a diehard Apple fangirl/boy or two. Heck, you might be one yourself. Of course, they make fantastic products, but we’re also pretty sure there’s more to it than that. The secret? Their brand story.
Consumers aren’t solely driven by price—otherwise they’d just get the cheapest version of literally everything. They’re driven by their emotions, their whys. So as a startup, being able to communicate to customers, partners, suppliers, your next door neighbour why you exist and why people should give a crap is a gamechanger.
In come our story-telling champions. Pick the brains of award-winning creative icons Sa’ad Hussein, Chief Marketing Officer of Asian stock image site PIXERF and Edmund Choe, Chief Creative Officer of Dentsu Aegis Network, who will take you through the importance of setting up your key brand pillars including vision, mission, values, essence, promise and voice.
