Hacking your startup’s growth with digital marketing
Growth hacking is now all the rage in the startup world, and with good reason—it helps businesses spend less, make greater impact and find out more about their customers.
It might sound fancy, but it’s really just a whole lot of marketing experiments driven by data, like tweaking the UX of a webpage, executing different online campaigns or tapping into a new audience for your product. Ok, perhaps it’s a little fancy but don’t worry, we’ve got you.
A major part of growth hacking is digital marketing, which can get a bit hairy as it involves practically everything on the internet and then some. Learn from growth hacker and digital marketer Xin-Ci Chin, Head of Marketing at Storehub, in a fireside chat as she reveals the top mistakes startups make when it comes to digital marketing and how digital marketing can contribute towards hacking the growth of your startup.
